The YMCA is more than just a gym. It’s a community hub for all of NYC. We celebrated the amazing communities of the YMCA by giving them the cameras — creating a UGC campaign by members, for members.

The campaign ran in digital, connected TV, paid social, and OOH across New York City, smashing membership sign up targets.

Role: CD (Art Director), Director
Photographer: Seb Barros

Made at Accompany Creative