We positioned Isopure uniquely in the category by telling a new story — rather than the typical image of a super-ripped body builder or athlete, we created a campaign around real people whose jobs demand extreme fitness — a Hollywood stunt double, a world-renowned shark diver, a fearless wildland firefighter and a LA lifeguard. 

Role: Creative and Designer
Director and photographer: Sharif Hamza.

Made at Yard NYC.