Meet Me In The Gap
I worked on multiple Meet Me In The Gap campaigns at YARD, concepting and creating a plethora of TV spots, still imagery and social content. The project brought people from all across the USA to create something new in the iconic Gap white space. We even had actual Cher perform a cover of Sly and The Family Stone with Future — much to the amazement of the Internet.
The campaign was so successful, Facebook used it as a best-in-class case study for how to advertise on their platforms. The campaign was recognized numerous times at The Clios and helped Yard NYC win Ad Age ‘Small Agency of the Year’.
The campaign was so successful, Facebook used it as a best-in-class case study for how to advertise on their platforms. The campaign was recognized numerous times at The Clios and helped Yard NYC win Ad Age ‘Small Agency of the Year’.
Roles: Creative, Art Director
Director: Director X
Photographer: Dan Jackson
Made at Yard NYC
Director: Director X
Photographer: Dan Jackson
Made at Yard NYC
Gap Fall: Good Creates Good
Although it might not feel like it, the majority of social media posts are of a positive nature. So we made a positive song out of real positive tweets to spread the good in the world.
Roles: Creative, Art Director
Director: Jaron Albertin
Photographer: Oliver Hadlee Pearch
Made at Yard NYC
Director: Jaron Albertin
Photographer: Oliver Hadlee Pearch
Made at Yard NYC
