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Tuft & Needle — Wake Up Awake







Tuft & Needle Brand Campaign, 2022
A brand campaign to reposition Tuft & Needle amongst a saturated mattress marketplace. Wake up Awake is a promise that better sleep is possible. Which begs the question - what will you wake up for tomorrow?
Role: CD (Art Director)
Director: Bianca Poletti
Photographer: Heather Sten

Made at Yard NYC




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