Gap — Experiment In Color







Gap Spring Campaign
Spring edition of the Meet Me In The Gap campaign. An experiment in color. We created a human zoetrope in Gap’s iconic white space to show off Gap’s new range of colored denim. We even created a VR film which allowed people to interact inside the centre of the zoetrope.
Role: Art Director, Creative
Director: Kim Gehrig
Photographer: Amy Troost

Made at Yard NYC


















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